11/5/2023 0 Comments Linden labs closing second life![]() Where Second Life also came with a significant learning curve for new users, Sansar was supposed to be easier to navigate and inhabit. Second Life liberally allowed X-rated content within designated communities, and Sansar was meant to be a safe space without porn. Where Second Life's locations could only be visited by a couple of dozen users at a time, Sansar allows brands to run parallel instances of the same experience, making it a lot more scalable. Sansar was supposed to deal with some of these and other shortcomings of Second Life, while also future-proofing the platform for massive audiences to come. An in-world interview was disrupted by flying penises. However, efforts to grow the platform beyond that core following produced some cringe-worthy moments: Brands built huge virtual outposts and then quickly abandoned them, John Edwards campaigned in Second Life, only to see his virtual campaign headquarters vandalized. ![]() The online virtual world first launched in 2003 had managed to attract a dedicated following, at one point topping 1 million monthly active users. Linden Lab began working on Sansar all the way back in 2014 and started sharing it with the public in 2016 as a successor to Second Life. Now, it seems to have pivoted to AR and VR and acquired Sansar to kickstart those efforts. Founded with the intent to launch "a web-cloud social search engine focused on positive human interaction," Wookey at one point attempted a reverse takeover of a publicly listed company. Sansar's new owner Wookey Projects is a bit of an enigma: The company, which has existed in various iterations since at least 2015, seems to have few people on staff, high turnover among executives, and an opaque business proposition. Sansar: An evolution of Second Life, made for VR Sansar's sale is reflective of the slower-than-expected adoption of high-end VR, but there's also a lesson to be learned about the way Sansar had been positioned - a lesson that's of significance to anyone building, or working with, the next crop of social platforms. Linden Lab did not reply to a request for comment, but in an announcement, the company said it was choosing "to streamline its focus to continue the development and operations of the leading virtual world Second Life and licensed money services provider Tilia." It'll be the most fun you ever had staying home!" Virtual versions of the festivals you thought were canceled or postponed. Meet-and-greets and live performances from some of music's biggest names. ![]() "That's why we'll be working hard these next few weeks to bring people together with new shows and surprises. ![]() "In these challenging times, we know just how important it is to stay connected," it said in its blog post. Sansar acknowledged the opportunity presented by the moment. ![]()
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